Conceive was asked to create an entire concept for a new range of revolutionary heat pad products.

The brief included devising the brand name, developing logo colours and graphics, right through to packaging and merchandising units. We even sourced the barcode and had it verified on behalf of the client.

Conceive wrote extensive background material for Bass Group, including brochure copy, information leaflet and press releases for targeted media. Japanese product information was translated and designed into place and approved by TAPS for use as a therapeutic product.

Conceive’s input on packaging design, saw the client move to one effective generic box size and die, saving the client thousands in printing costs.

As a result, EziHeat is off to a great start, with a very happy client and sell-in currently happening to specialty stores nationwide.

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